Which Colors Were Popular for Cars and Trucks in 2024?

Every year, automotive color popularity shifts in subtle or sometimes surprising ways.
According to trusted industry authorities like
Axalta
and
PPG,
certain hues stand out both in showroom sales and on the roads. Let’s explore the top five
most popular colors for cars and trucks in 2024 and why they continue to dominate.

1. White

According to the 2024 Axalta Global Automotive Color Popularity Report, white once again
topped the list for its widespread appeal. This crisp, modern color not only exudes a sense of cleanliness
but also tends to hide everyday dirt. Whether it’s a compact city car or a full-sized work truck,
white remains the go-to for buyers looking for a sleek, yet low-maintenance finish.

2. Black

The PPG 2024 Automotive Color Trends Survey highlights black’s enduring popularity, especially
for luxury models and full-size trucks. This sophisticated hue provides a premium feel and can dramatically
showcase a vehicle’s contours. Although black may require more frequent cleaning to maintain its deep luster,
it continues to be a mainstay choice for many drivers seeking a bold statement.

3. Silver

Silver has historically been a top contender, and 2024 was no exception. Per Axalta’s and PPG’s findings,
silver’s timeless, practical qualities resonate with a wide range of consumers. It strikes a balance between
the brightness of white and the understated elegance of gray. Its reflective nature can also help keep a
vehicle cooler in sunlight, making it a practical choice in warmer climates.

4. Gray (Gunmetal and Charcoal)

Gray shades—including gunmetal and charcoal—have experienced a surge in market share over the past few years.
The 2024 Axalta Report indicates that gray’s ascent owes to its contemporary style and ability to mask
light dust or road grime. Many truck owners in particular gravitate towards darker grays for a rugged look
that pairs well with custom accessories.

5. Red

Rounding out the top five, red continues to captivate those looking for something sporty and attention-grabbing.
PPG’s survey data reveals that red is often associated with performance cars and off-road trucks designed to
stand out. Despite its smaller share compared to neutral shades, red remains a beloved choice for drivers
who prefer a bit more flair.

Why These Colors Lead the Pack

Year after year, the dominant colors often share common traits: versatility, broad market appeal, and good
resale value. Neutrals—like white, black, silver, and gray—attract buyers from all walks of life, ensuring
strong demand in used-car markets. Red, although more niche, delivers a strong visual impact that appeals
to enthusiasts and drivers who value a standout aesthetic.

Key Takeaways for 2024 Buyers

When choosing a color for your next vehicle, considering resale value and maintenance can be just as
important as personal preference. If you’re leaning toward a showstopper hue like red, remember it may
require a bit more dedication to keep it looking vibrant. If a lower-maintenance option is more your style,
neutral tones offer easy upkeep and broad appeal down the line.

In the end, the best color is the one that you’ll love every time you see it in the driveway.
Whether you choose a top favorite like white or black—or a bolder color that bucks the trend—make sure it
reflects your personal taste and meets your practical needs.